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Hunan to Promote Cultural Industry at 11th ICIF

Hunan will showcase the achievements and growth potential of its cultural industry at the 11th China (Shenzhen) International Cultural Industries Fair (ICIF) held from May 14 to 18.

Themed “Interconnection, integration and innovation”, Hunan delegation will center on promoting an integrative development of media. Hunan’s strategic layout and main achievements in cultural innovation industry, as well as the progress of “Internet Plus” action plan and digital programs and products of Hunan cultural enterprises will be exhibited at the fair.

Hunan Pavilion at this fair emphasizes participation, practicability and internationalization. Various interactive activities such as performance and lottery drawing will be laid on to encourage audience participation, aiming to lead online to offline experience and thus transformed potential visitors into customers of the exhibiting enterprises. Meanwhile, the pavilion highlights the merging of Hunan features and international elements, to promote Hunan culture to the world.

During the fair, Hunan delegation will organize the 2015 Chinese Culture Brand Release Ceremony & 10th Anniversary of Chinese Culture Brand Release, as well as promotion conferences for Hunan’s key programs on integrative development of media.

Translator: Zhu Mengxia

Source: Hunan Official Web Portal