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Zhangjiajie five Marketing Strategies to Enlarge Travel Market

It is heard from Tourism Working Committee of Wulingyuan Zhangjiajie that in 2012 Wulingyuan will continue to insist on “guide by government, center on enterprises,marketing in Baotuan(integrate several dominant travel powers into one ) ” general principle ,comprehensively implement five marketing strategies to strengthen and promote its share in the domestic travel market of scenic spots mainstreamed by mountain scenery as to achieve a healthy and rapid development.

Image marketing

Advertising in China Center Television ,high-speed railways and rail motor car set; Pushing market diversification by further promoting our travel market in Southeast Asia ,viz,Singapore ,Thailand and Malaysia.

Network marketing

Enhancing the cooperation with well-known national portal websites ,travel and social websites to establish network service platform ;Introducing image ads and shops at home through Sina website etc,aboard , the official account through Twitter. Finally make the Wulingyuan Zhangjiajie Scenic Spot platform a routine and institutionalization.

Event marketing

To hold the second”Baofeng Lake” international network photography competition ;Attracting tourists of Southwest China and Pan-Pearl River delta area by promotion activities titled Pursue love in Zhangjiajie ; To broadcast Zhangjajie landform in CCTV-10 feature program and bid for the First World Sandstone Landform Conference.

Festival marketing

To prepare for series of celebration festivals,such as the 30th anniversary of the establishment of National Forest Park and the annul Forest Protection Festival ;To attend the domestic Travel Market in Qingsao and International Travel Market in Shanghai;Also to organize the Hunan China Tourism Festival successfully.

Word-of-Mouth marketing

Strengthen citizens’  travel service consciousness and sense of ownership; deepen “peace and satisfaction inZhangjiajie” special activity;Build travel credit system and better service standard system for tourists’ higher satisfaction.

Translated by Aileen