With the help of 《Lonely Planet》 to promote Zhangjiajie travel resources, It is an important marketing initiative to expand overseas markets outside the self-help tourist source market. Earlier this year, Zhangjiajie travel promotion cooperation agreement signed with lonely planet publishers, in Milan during the expo, successively held three special Zhangjiajie travel promotions in London, Paris, Frankfurt, Germany and Britain, and it caused good response in the local. According to introducing,《Lonely Planet》 has a greater influence in the global travel industry. 《Lonely Planet》 cooperation to promote Zhangjiajie is using the resources of the international travel industry authority and influence to expand outside travel promotion market.
Relevant link: 《Lonely Planet》 is the world’s largest private travel guides publisher, by Tony wheeler and Maureen wheeler 1972 Melbourne’s western suburbs in the state of Victoria, rich clay area was created. In London, Auckland, new Delhi, and has offices in Beijing, the tour guide is called 《Lonely Planet》 series, A long history, is the first written for backpacker travel series, by the broad masses of backpack travellers.
Translated by Sophia