After two years of creation, Zhangjiajie Wulingyuan Xibu street has successfully transfered from the national 3A scenic spot to 4A scenic spot.
In 2014, Zhangjiajie Xibu street has put forward to create national 4A scenic spot, to build “China’s first non-material cultural heritage inheritance base”. Regional construction focus on investing hundreds of millions of yuan to build four themes: creating intangible cultural display base, all-round displays Wuling mountains colorful folk culture. Making snack street, combines old and brand restaurants to be an organic whole. Building Zhangjiajie scenic inn area is a good way to attract many visitors. Making water amorous feelings long corridor is fundamental key with soil seedling element, relying on the SuoXi river water floating platform construction cafe, to create the traditional combined with fashion culture and customs.
Nowadays, Zhangjiajie Xibu old street, not only formes a collection of planning, packaging, communication, product research and development, field management, which integrates professional team as the scenic spot of unified operation management, is also developes to adapt to the unified administration of settlement system, quality management system, online and offline marketing system, and so on, to realize win-win industries. According to incomplete statistics, in 2015, Zhangjiajie Xibu old street team at home and abroad has received visitors more than 600,000 people.
Zhangjiajie Xibu old street is the world natural heritage sites Wulingyuan national intangible cultural travel of the first 4A grade scenic spot.
Translated by Sophia