The 2024 Hunan International Cultural Tourism Festival, along with the Ctrip Global Partner Hunan (Zhangjiajie) Inbound Tourism Conference, will be held from May 31st to June 4th in Zhangjiajie. This event aims to promote international tourism consumption and upgrade the tourism industry ecology, focusing on international exchanges to create a global platform for Hunan cultural tourism cooperation. Activities during the festival include the Ctrip Reputation Awards Ceremony, the opening ceremony of the 2024 Hunan International Cultural Tourism Festival and Ctrip Global Partner Hunan (Zhangjiajie) Inbound Tourism Conference, as well as various cultural tourism projects and product exhibitions. Over 1,000 foreign high-end tourism industry guests from more than 50 countries and regions will attend, aiming to enhance Hunan's global tourism image and facilitate the development of Hunan as a world-class tourist destination. The event also aims to promote investment in Hunan's cultural tourism industry and establish industry alliances to enhance its quality and efficiency. Zhangjiajie remains the top choice for inbound tourists in Hunan, with South Korea being its main source of tourists.