Recently,China travel research institute released the national tourist satisfaction survey in the first quarter of 2013. According to the report, zhangjiajie ranked the 17th place in 60 samples, which was higher than other similar tourist city lijiang, sanya, etc. As the increase of tourists satisfaction, zhangjiajie travel also showed a tendency of steady growth in the first quarter. The city’s major attractions, had received 3.9432 million tourists from home and abroad, year-on-year growth of 5.13%. Tourism revenue reached 2.67 billion yuan, an increase of 11.66%.
As the improvement of tourists′ travelling experience, they also have more and more high requirements to the travel products. Only by planning and integrating the mature products, and actively planning long-term strategic tourist routes, the spots can attract more tourists.
For this, Zhangjiajie city committee held special meeting, to make special plan to deploy, requirements according to time, way and consumption way. At present, the city’s travel authorities have created a sightseeing tour, vacation travel, and other diversified tourist routes to meet the demand of different tourist groups.
Translated by Sophia