The Zhangjiajie Tourism Bureau announced that it has selected Partner Concepts LLC as their North American representative for the travel & travel industry. Located in the northwestern part of the Hunan province in China, the Zhangjiajie National Forest Park offers visitors some of the most spectacular natural settings in the world. The Wulingyuan Scenic Area was designated as a UNESCO World Heritage Site in 1992.
Under the terms of the agreement, Partner Concepts will oversee all sales, marketing, advertising, public relations and promotions in the United States and Canada on behalf of the Zhangjiajie Tourism Bureau. Partner Concepts’ first initiative is to build a Zhangjiajie travel website for the North American audience. Focus also will be placed on developing sales and marketing materials, and launching trade and consumer marketing campaigns to promote Zhangjiajie as a prominent destination for Americans and Canadians visiting China.
“Powered by interest surrounding the movie Avatar, for which Zhangjiajie was a visual inspiration, our destination has welcomed a growing travel market in recent years. This is very important to the long-range development plans of the Zhangjiajie Tourism Bureau, and we are poised for tremendous growth. Blessed with unique sandstone peaks, gorges, lakes, verdant streams, fascinating local culture and memorable cuisine, Zhangjiajie offers visitors an experience that is comparable to – yet different from – America’s great national parks like Yosemite and the Grand Canyon… all at a fantastic price,” said Ding Yunyong, Director of the Zhangjiajie Tourism Bureau. “We are pleased to have completed a lengthy and intense selection process. The level of professionalism and innovation that we have witnessed from Partner Concepts has been outstanding, and we believe that Partner Concepts will leverage Zhangjiajie’s strengths and opportunities to attract more arrivals from North America.”
“Zhangjiajie is one of the most compelling destinations in the world,” states Paul Cohen, President of Partner Concepts. “Our team could not be more thrilled about having the privilege to introduce Zhangjiajie to travel consumers throughout North America, and we are most proud of being selected.”
Source:Travel Daily News